$20,000 smartphone will be ‘most advanced in the world’

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A $20,000 smartphone? No, it’s not dressed in gold or encrusted with jewels.

Israeli company Sirin Labs says its new phone is just the most advanced one in the world  and just right for the corporate market.

“It’s all about technology,” Sirin CEO Tal Cohen told the online ISRAEL21c. “We knew there would be huge interest because there’s a gap in the marketplace for this kind of product. We have done our market research, so we knew there’s demand all around the world but the level of exposure exceeded what we anticipated.”

Sirin is incorporated in Switzerland and immediately emerged as a big player last month by announcing that it had been promised $72 million in investments and that it would be marketing a smartphone priced between $10,000 and $20,000. The phone is expected to be launched at the end of this month.

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Cohen, who is a former consultant with global management firm McKinsey, was quoted by Israeli media as saying that “Unlike mainstream technology companies where price is paramount, Sirin Labs doesn’t need to wait a couple of years before bringing the most advanced technology to its customers. We can offer them tomorrow’s technology, today. Cost doesn’t influence our decision-making; optimal functionality and quality do.”

The phone is aimed at top executives of Fortune 500 companies, who have to deal with ultra-sensitive information on an ongoing basis. And, of course, “there are 18 million uber-millionaires in the world.” There are also thousands of lesser millionaires. Cohen thinks the phone will have humongous sales worldwide.

Design work and the apparently ground-breaking technology inside the Sirin phone was done under the coordination of a former director of Sony Mobile Fredrik Mijer, with research facilities in Tel Aviv and Stockholm. The other key members of the Sirin team are Moshe Hogeg, the entrepreneur behind social-media apps Yo! and Mobli, and Kazakh investor Kenges Rakishev. – CINEWS

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