Actress Esha Gupta declines to promote a skin lightening item

Mumbai, October 23 (CINEWS): Joining the temporary fad of socially responsible performing artists, Esha Gupta has turned down a lucrative offer to advance a skin lightening item.EshaGupta-I-E

Intense showcasing of fairness products in the sub-mainland — and the trendof big names supporting them — is a subject of verbal confrontation.

A source says, “The brand was really quick to have Esha on board. They had directed market surveying and discovered that she would be suitable for their item’s crusade. Taking after adiscussion with her team, the brand authorities indicated readiness to pay a hefty amount . In any case, she rejected altogether.”

Esha says, “Yes, I have rejected a brand bargain. I won’t endorse a fairness item in light of the inclination it advances. As indicated by these brands, fairness is proportionately identified with certainty, propositions to be engaged, beauty, and so on. My appearance has nothing to do with who I am. Attempting to imply that not being fair is making you unsuccessful isn’t right. I am delightful the way I am, as is everyone else.

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