Blasting Bajirao is a novel advertising activity from Eros International’s on-interest excitement gateway, ErosNow for Sanjay Leela Bhansali’s masterpiece, Bajirao Mastani. A first for the Indian film industry, Blazing Bajirao is an advanced realistic arrangement, made to acquaint groups of onlookers with the life and history of the lead characters-Bajirao and Mastani-in front of the arrival of the film Bajirao Mastani on December 18.
The realistic arrangement will be trailed by the dispatch of the Blazing Bajirao Game, which concentrates on the fanciful Peshwa’s quest for amazingness in an epic chase for affection and grandness. The amusement will soon be accessible solely on www.erosnow.com while the application will be accessible for download on the App Store and Google Play.
On the event of the dispatch, lead performing artist Ranveer Singh said, “Bursting Bajirao is an endeavor to enlighten our young gatherings of people regarding the legend of Peshwa Bajirao. Bajirao was an expert strategist and a warrior and this web arrangement highlights the different aspects of his identity and the abilities he had. Bursting Bajirao gives you critical authentic pieces on him, yet in a cool, innovative and drawing in the way.”
Talking on the beginning and production of Blazing Bajirao, which is an advancement in film advertising, Rishika Lulla Singh, CEO, Eros Digital said, “Bursting Bajirao is an ErosNow idea that was considered and created by our in-house inventive group, to assemble the interest of our crowds over all eras. With this vivified arrangement, we went for getting a particular, grungy hope to add a sense layer to Bajirao. We’ve taken customary film promoting to another level, giving it a millennial twist. The scene we propelled today is the first of numerous such scenes to take after, each of which will bear the stamp of the stellar quality anticipated from the main studio like Eros International.”
At the occasion, Ranveer Singh additionally disclosed a 6-foot tall life-size Bajirao puppet that will be housed at multiplexes this bubbly season. The doll marks another movement in film advertising since exposure material is generally bound to routine standees and backgrounds. The six-foot hand-painted dolls are made of earth and fiberglass and have been displayed on Ranveer’s look in the film.
Eros International and Sanjay Leela Bhansali’s Bajirao Mastani will discharge worldwide on eighteenth December 2015. Featuring Ranveer Singh, Deepika Padukone and Priyanka Chopra, the film is coordinated by Sanjay Leela Bhansali.