Mumbai, July 19 (IANS) National carrier Air India has been ranked as the most reputed Indian airline, while SpiceJet leads among domestic private airlines followed by Jet Airways and Indigo, reveals a survey.
The research was conducted by BlueBytes — a media-analytics company — in association with TRA Research (formerly Trust Research Advisory) to evaluate a brand’s reputation with a two-pronged approach of media analysis and survey of consumer influencers.
In the international private airlines segment, Singapore Airlines leads the way followed by Etihad and Emirates.
BlueBytes, in association with TRA Research (both part of the Comniscient Group), released ‘India’s Most Reputed Aviation Brands 2016’ – the first in the reputed series and is set to launch a monthly report on different sectors.
“In an industry where most players provide very similar services and the differentiators are barely a handful, having a good reputation becomes essential. A solid reputation alone can be the distinguishing feature for Indian aviation players to stand out from the clutter of the competition,” said Pooja Kaura, spokesperson, India’s Most Reputed Brands.
The study was conducted within 21 airline brands that have measurable media coverage in India.
BlueBytes tracked all the brands’ news in all the major English and Hindi print media across nine cities. In addition to media analysis, the consumer’s perception was also studied.