Anti-smoking ads during screening break viewer’s trend: panel

Film maker Shyam Benegal headed the panel.

Film maker Shyam Benegal headed the panel.

The Shyam Benegal committee that is working on the Central Board of Film Certification (CBFC) revamp feels the anti-smoking ads and tickers shown in between movie screenings break the “narrative of the film.

The panel has suggested that a “meaningful static disclaimer” against smoking should be shown at the beginning of films with a standard visual background approved by the Health Ministry for a “minimum” time along with a matching audio. The panel also has said that warnings should be made in all Indian languages and made applicable to all media platforms.

As an option, the panel suggested that film producers can make a short visual conveying an anti-smoking message by the same actor who is shown smoking in the film. The committee has also suggested that the film industry should produce short films on anti-smoking with popular actors for screening in cinemas and TV Channels.

At present, filmmakers have to carry anti-tobacco warning as a prominent static message at the bottom of the screen during the period of display of a smoking scene. “The static warnings that appear during every smoking scene apart from the disclaimers and anti-tobacco health spots being shown mandatorily in the beginning and interval of every film, disturbs the smooth viewing of the film,” the panel said in its report. – CINEWS

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