Recycled wood sunglasses give new meaning to the Bacardi vision for the future—they mirror the spirit company’s rich history and meticulous care in making some of the world’s most sought-after brands, sustainably. Bacardi is now recycling its retired oak rum barrels.
At its BACARDÍ rum facility just outside San Juan, Puerto Rico, some barrels are chipped up for mulch or reused for decorative purposes. Others, however, are transformed by hand, from start to finish, into artisan-crafted eyewear so customers can both drink and wear BACARDÍ.
“With sights set on seeing a net-zero impact, the Company’s eco-friendly, reclaimed-wood eyewear innovations metaphorically promote our eco-focus and allow clients to take a new, ‘greener’ view with wearable, sustainable art that actually protects their eyes,” says Maggie Matias, managing director for the Bacardi Visitor Center, who is based at the world’s largest premium rum distillery.
Certified craftsmen from RAW Eyewear manually perform the painstaking process of assembling, sanding and finishing the frames to produce the sleek, wooden-framed sunglasses. The exclusive and stylish line of sunglasses includes four on-trend designs and each pair features a carved BACARDÍ bat logo at the temple as well as Italian polarized lenses.
With current sunglasses fashion leaning toward vintage styles paired with modern trends, the wooden-framed BACARDÍ eyewear hits the mark with several styles including a round design that has a retro ’70s feel and flat-front frames that highlight the wood grain and texture. Androgynous details such as sharp lines, soft curves and earth-friendly materials make the line of sunglasses universal for all. Lenses come in cobalt blue and sunrise orange, while the frames, each unique, come in blond wood and dark chestnut hues. The expert use of wood elevates the sunglasses’ look with sophistication and panache typical of the BACARDÍ brand.
Praised for being eco-friendly, durable, hypoallergenic and unique, the sunglasses allow customers to see clearly as the polarized lenses eliminate blinding glare from shiny surfaces, improve contrast and visibility, and reduce squinting, eyestrain and ultraviolet rays. The sunglasses retail for US$195 each, are light and comfortable to wear and are only sold at the Casa BACARDÍ visitor center store in Cataño, Puerto Rico. – PRNewswire