The money will be used toupgrade equipment to create new packaging and labelling for the BACARDI® brand, including Superior, Gold, Black and Fuego. Produce packaging that is made from recycled materials and designed to increase brand recognition.
Analysts believe that the investment in the Brampton beverage processor will provide new opportunities for the local economy and the growing Ontario’s food and beverage processing sector.
Through this investment Bacardi will be able to strengthen its already recognizable brand, create new marketing opportunities and increase sales.
The investment in Bacardi Canada builds on support for other Ontario-based companies that have received funding through Growing Forward 2. To date, the federal and provincial government have announced more than $3.8 million towards food and beverage processing projects in Halton and Peel regions.
Jeff Leal, Minister of Agriculture, Food and Rural Affairs, said: “Ontario is supporting food and beverage businesses to help continue to grow Ontario’s strong agri-food sector. Having Bacardi Canada’s bottling operation anchored in our province sends a clear signal to domestic and foreign markets that Ontario is a prime location where food and beverage processing companies can invest, expand and be successful.”
Paul Tepperman, Vice-President and Managing Director, Bacardi Canada Inc., said in a statement that “Bacardi Canada is pleased to have the support of both the federal and provincial governments through Growing Forward 2. The Bacardi bottling facility in Brampton annually produces more than seven million litres of rum for the Canadian market. Rum is one of the most competitive spirit segments in Canada. The partnership with Growing Forward 2 and its investment have allowed us to implement important changes in our facility. We expect these changes will help grow our business in Canada.”
Growing Forward 2 is a federal-provincial-territorial funding program that encourages innovation, competitiveness, market development and capacity building in Canada’s agri-food and agri-products sector.
Supporting local agri-food processors is part of the Ontario government’s economic plan to deliver on its number-one priority to grow the economy and create jobs. The four-part provincial plan includes investing in talent and skills, including helping more people get and create the jobs of the future by expanding access to high-quality college and university education.
Bacardi Canada’s Brampton facility supplies rum products to all of Canada and reached a zero waste to landfill achievement in January 2016. – CINEWS