London, Nov 25 (IANS) The International Tennis Federation (ITF) on Wednesday announced that Betway, a leading betting and gaming company, has become an international sponsor of both Davis Cup and Fed Cup.
Betway was introduced as an international sponsor at the recent Fed Cup final in Prague and its sponsorship of both competitions will continue for three years through 2018.
Betway will now receive branding on court at all Davis Cup and Fed Cup World Group ties.
“The ITF welcomes Betway to our family of sponsors. To continue strengthening our flagship events, Davis Cup and Fed Cup, the support of strong and creative partners like Betway who will elevate our fans’ enjoyment of the competitions is an important initiative,” ITF president David Haggerty said.
The announcement follows the renewals of Davis Cup and Fed Cup international sponsor Adecco, and Davis Cup international sponsor Rolex, respectively, earlier this year.