Bollywood boost for Indian fashion industry: Manav Gangwani

Manav at a

Manav at a fashion show. 

Fashion designer Manav Gangwani feels that the Hindi film industry acts as a catalyst for the Indian fashion industry.

He believes that since Bollywood has a huge fan base, it helps in getting a designer’s brand recognised.

Gangwani says the Indian couture industry has significantly evolved over the past years and it is the responsibility of the fashion fraternity to keep this evolution constant. “Over the years, I have always added a modern twist to the silhouettes in my couture collections. The couture industry has significantly evolved over the past years. I think it is important that we keep this evolution constant,” Gangwani said in an earlier occasion.

The designer, who has styled Bollywood stars like Hrithik Roshan, Kangana Ranaut and Aishwarya Rai Bachchan, believes that associating with such celebrities does a world of good to  a designer’s creations.

“Bollywood certainly acts as a catalyst for the Indian Fashion industry in terms of retail. In one way or another, the designers prefer to commercially dress up a celebrity outfit for a film rather than showcasing it exclusively on the ramp. Since Bollywood has millions of followers, the brand recognition through it goes a long way,” Gangwani told in an interview.

The designer, who also had the honour of dressing the King Of Bhutan Jigme Khesar Namgyel Wangchuck, shared that the “potential customers are more discerning than ever and have a growing penchant for exclusivity”.

The growing couture industry has set high standards for aspiring designers and that intense competition makes designers put their best work forward, he added. – CINEWS

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