London, July 19 (IANS) Designer fashion label Burberry burns 28 million pounds worth of its luxury outfits every year to stop “wrong people” from buying them.
Burberry does so to protect the brand and to prevent it from being sold at discount prices on the “grey market” and to the “wrong people”, reports thesun.co.uk
According to a report by The Times, the upmarket clothing line, famous for its checked design, has destroyed 90 million pounds of products in the past five years.
Burberry says it uses special incinerators which harness the energy.
The brand said it took the issue of waste “extremely seriously”. The company said the practice of destroying excess stock is common across the retail industry.