The national poll was conducted for Baskin-Robbins by Leger Marketing from June 20 to June 23.
The results also reveal that four in ten Canadians enjoy ice cream at least once per week and 66 per cent of Canadians enjoy the sweet treat category to satisfy a sweet tooth, with 70 per cent of women choosing the sweet tooth rationale compared to men (62 per cent).
Other findings: most Canadians prefer their ice cream served in a cone – two-thirds (65 per cent) of them to be exact – with a cup or waffle bowl trailing closely behind (55 per cent) and an ice cream sundae coming in third (47 per cent).
“Satisfying a sweet tooth is more important than one might think,” reveals Natalie Joseph, representative for Baskin-Robbins in Canada. “Pleasing the palate with sweet treats is one of the finer moments in life, and we all need to celebrate these moments. We’re honoured and delighted to be a part of this fascinating industry and to serve a measure of joy and sweetness to our guests day in and day out.”
Ice cream lovers also can look forward to the launch of #Celebrate 31, a promotion at participating Baskin-Robbins shops across Canada on July 31. On that day, guests can take home their favourite flavours with 31 per cent off any Grab ‘N Go Pre-Pack Ice Cream*. The special offer will be available on the 31st day of July, August, October and December in 2016.
“The number 31 represents history and flavour variety for our brand, which offers a different flavour of ice cream for every day of the month,” Joseph added. “For National Ice Cream Month, we’re looking forward to offering Canadians a new reason to walk into our shops, explore our new look, and to take home a variety of flavours offered in our Pre-Pack ice cream category.”
Baskin-Robbins pre-pack flavours include a variety of favourites and classics like Mint Chocolate Chip, Gold Medal Ribbon® and Pralines ‘n Cream. Guests also may enjoy the July Flavour of the Month, BeaverTails® Pastry, where 10 cents from every BeaverTails® Pastry ice cream scoop sold this month will be donated to SickKids Foundation.
Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canadaoperates 96 locations in Ontario, Quebec, Alberta and British Columbia. – CNW