You do not have to drive or trudge to your local LCBO store to get a bottle of your favourite tipple anymore! Whether is bright and sunny or searing hot outside or there is a blizzard or heavy snow, the LCBO will now come to you!
Starting immediately, LCBO has launched online sales of alcohol through LCBO.com – offering up to 5000 products from across Canada and 85 other countries.
Customers can choose to have their order sent to an LCBO store of their choosing for pick up, free of charge, or choose to have it delivered directly to their home, anywhere in Ontario. for a flat fee of $12 (plus tax) per order. Online orders for home delivery will be made within 2 to 3 days. Online orders will be available for pick-up at any LCBO store within 4 to 12 days
In partnership with Canada Post, the LCBO will ensure that online orders are only handled by and delivered to adults of legal drinking age. Ontario is also developing a comprehensive alcohol policy to support the safe and responsible consumption of alcohol.
Charles Sousa, Minister of Finance, said: “This exciting launch of LCBO.com gives consumers greater choice and convenience while increasing opportunities for Ontario’s dynamic beverage alcohol producers. LCBO’s new e-commerce platform will continue to maintain a high standard of socially responsible distribution, while helping Ontario’s wine, beer and spirits businesses grow and create good, well-paying jobs in communities throughout Ontario.”
George Soleas, President and CEO, LCBO, added: “Online shopping at LCBO.com enables us to offer a convenient customer experience in a changing marketplace. This e-commerce platform draws on our local and international supplier relationships and buying power, efficient supply chain and extensive store network– bringing our customers across Ontario better access to a world of products. This new virtual LCBO store is a natural extension of our in store shopping experience.”
The Government said in a statement that Ontario beverage alcohol producers will have access to greater “virtual” shelf space, which increases their reach to consumers who may not always have access to their product in their local store. This is the government’s latest step to expand options for buying alcohol, including the sale of beer in grocery stores last December, cider inJune and the arrival of wine this fall.
Imported and domestic wines will be sold at up to 150 grocery stores. As well, up to 150 existing winery retail stores that are currently just outside a grocery store checkout will be permitted to operate their store inside that grocery store, with a shared checkout, and broaden their assortment to sell the wines of any Ontario producer. Ultimately, up to 300 grocery stores will sell beer, cider and wine.
Today’s e-commerce launch strengthens LCBO’s ability to generate revenue for Ontarians and continue to fund key public services such as health care and education, the statement added.
- Up to 5,000 individual products are now available online, including exclusives beyond the LCBO’s current catalogue. The total could grow to more than 16,000 over time.
- Consumers can have Canada Post deliver products securely and responsibly directly to their home anywhere in Ontario for $12 per order plus tax. They can also have them shipped free for pickup at any of the LCBO’s 655 stores. A $50 minimum applies to online orders.
- The LCBO had another record year in 2015–16, with sales of $5.57 billion, up 6.8 per cent year over year. It paid a dividend of $1.935 billion to Ontario, an increase of $130 million.
- Ontario Premier Kathleen Wynne, Québec Premier Philippe Couillard and British Columbia Premier Christy Clark recently committed to greater choice, convenience and expanded access to wines produced in their provinces through online ordering.
- The Premier’s Advisory Council on Government Assets stated in its final report that it strongly supports the LCBO’s e-commerce launch because it will improve consumer choice.