Chinese Letv re-brands itself as LeEco

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New Delhi, Jan 13 (IANS) Chinese smartphone maker Letv has re-branded itself as LeEco, the company said on Wednesday.

According to a company statement issued here, its new logo consists of the letters “L” and “E”, conveying the quintessence of the Le Eco world with its simple and elegant design. The four strokes which comprise “LE” each represent one of the four tiers of the Le Ecosystem – platform, content, device and application.

LeEco plans to enter the Indian market on January 20.

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