Cinepolis illustrates love for cinema and popcorn on ‘National Popcorn Day’

New Delhi, Jan 19 (ANI): On the occasion of National Popcorn Day on January, India’s first International cinema chain and the world’s fourth largest exhibitor, Cinepolis releases a heart-warming video celebrating the intrinsic link between movie-going and this universally loved snack.

The video illustrates how watching a film in a theater is absolutely incomplete without digging into a bag of delicious popcorn.

Conceptualized by Cinepolis Global Team, the film light-heartedly turns the spotlight on several people who walk into the cinema resisting the urge to buy the snack. These very movie-goers end up indulging whole-heartedly in their companion’s bag of popcorn when they are immersed in their films.

A tribute to the light, fluffy, flavored favorite of cine-lovers, the video is backed by a study of popcorn consumption patterns in India which suggests that the money spent on this snack has almost doubled between 2012 and 2015 and currently stands at Rs. 2,034 crore. The most loved flavors in the country are butter salted, caramel and cheese.

The combination of a cold beverage and popcorn stands out as the most preferred snack inside cinema halls which comes as no surprise. After all, the identities of popcorn and movie watching are inherently tied together and Cinepolis has been fuelling this relationship with the superlative popcorn it serves at its cinema screens across the globe. (ANI)

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