Open Blue, the largest deep-water, open-ocean farm in the world and the largest supplier of Cobia, is bringing attention to the beautiful and natural environment that surrounds its fish by virtually transporting people into the waters of the Caribbean. Utilizing remarkable, “virtual reality” headsets, Open Blue took some of the world’s top chefs and consumers on Wednesday twelve kilometers off the shores of Panama and into deep pristine waters as it highlights its work in developing a new approach to sustainable mariculture.
“The theme this year for World Oceans Day is directly in line with Open Blue’s philosophy that a healthy and sustainable environment means healthy and sustainable fish,” said Brian O’Hanlon, a third generation fish farmer and Open Blue Founder. “We are committed to nourishing not just current but future generations in harmony with the ocean. Everything we do is with deep reverence for the intrinsically connected ecosystem of fish, oceans and people.”
Launched in 2003 and designated as a global day of ocean celebration and collaboration for a better future,World Oceans Day has as its 2016 theme, “Healthy Oceans, Healthy Planet.” As a way to demonstrate its commitment to healthy oceans, Open Blue organized beach cleanups near its farms in Panama and in Nova Scotia in honor of World Oceans Day.
Open Blue has revolutionized fish farming by moving offshore to carefully cultivate Cobia in the deep, pristine ocean waters of the Caribbean Sea near Panama. Pure, healthy and safe – free of contaminants, hormones, colorants and pesticides, Open Blue Cobia is beloved by chefs for its versatility, and is raised far offshore and away from sensitive ecosystems, where the fish have plenty of room to grow in large, stress-free, deep-water enclosures that mimic their natural environment. This results in a healthy fish that is naturally high in protein and very rich in Omega 3 (DHA & EPA), with levels almost twice as high as farmed Atlantic salmon.
To effectively convey the significance of its pioneering industry-changing paradigm, Open Blue partnered with another innovative company, Koncept VR to create a 360-degree, virtual reality piece that transports viewers directly to its deep, underwater pens. Utilizing VR headsets and 360 video technology, customers can swim with thousands of Open Blue Cobia in the clear, beautiful waters of the Caribbean Sea.
“Our open ocean mariculture system is so unique that one truly has to see it to fully appreciate it,” continued O’Hanlon. “Chefs are busy people who can rarely take time off to visit farms in other continents, so we created a way to take the farms to them.”
Important seafood statistics:
- In the next 40 years, we will need more food than the last 10,000 years combined.
- Based on population growth and rising per capita income/consumption global seafood demand is expected to reach 261 million metric tons by 2030. Wild capture fisheries will remain flat at around 88 million metric tons a year.
- Aquaculture will continue to grow from 59 million metric tons in 2010 to 123 million metric tons in 2030.
- This leaves a 51 million metric ton gap between seafood supply and demand. – PRNewswire.