As the ‘Kabali’ fever grips India, many companies in Chennai and Bangalore have officially announced July 22 as holiday to let their employees catch the first show of the movie.
The decision from the companies comes after apprehensions of mass sick leave from employees to watch the movie.
Companies having made such announcement include Bangalore-based Opus Waterproofing and Chennai-based Fyndus India Pvt Ltd. Some have even volunteered to provide free tickets in a bid to contain piracy.
Fans of the popular Indian film star Rajinikanth queued overnight for a 4am screening of his new movie Friday in Chennai, where many companies abandoned hope of staff coming to work and closed for the day.
Tickets for “Kabali”, which stars Rajinikanth as an ageing gangster, sold out well before the release and were changing hands on the black market for up to 5,000 rupees – a huge sum for most Indians.
The 65-year-old Tamil language cinema icon inspires an almost god-like adulation in Tamil Nadu, where fans refer to him simply as “The Superstar”.
Fans cut their hair in the style of Rajinikanth’s character and some even had his face tattooed on their arms as they awaited the release.
In Chennai fans set off firecrackers, gave out sweets and poured milk over giant posters advertising the movie – a tradition that derives from the ritual bathing of Hindu idols in milk.
Several companies in the city, a burgeoning IT hub, said so many staff had asked for Friday off that they had decided to simply close for the day. – CINEWS