Shoppers Drug Mart is looking to hire a medical marijuana brand manager as it seeks to play a prominent role in the cannabis market and be prepared once things are in place to distribute the drug through pharmacies.
A job posting on its website says the senior brand manager role will entail leading its strategy and marketing activities to doctors and health-care providers in the cannabis space.
The winning candidate will also ensure that its medical pot marketing material is compliant with Health Canada regulations.
This comes after Shoppers’ parent company, Loblaw Companies Ltd., applied for a Health Canada licence to dispense medical marijuana in October 2016.
Under current federal regulations, the only legal distribution method for medical marijuana is by mail order from licensed producers direct to consumers.
That means even if the application gets the green light, it won’t be permitted to sell medical marijuana through its stores unless Ottawa revises the rules.
The step also comes as the federal government moves towards a July 2018 deadline to make recreational marijuana legal. – CINEWS