Contract with ad-agency making ‘Incredible India’ campaign has expired: Mahesh Sharma

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New Delhi, Jan.6 (ANI): Union Minister of State for Tourism and Culture Mahesh Sharma on Wednesday said that the contract with creative agency McCann Worldwide making advertisements for government’s ‘Incredible India’ campaign has expired.

“Our contract was with the McCann Worldwide agency for ‘Incredible India’ campaign. The creative agency had hired Aamir Khan for the job. Now the contract with the agency is over,” Sharma told ANI.

“The Ministry had not hired Aamir. It was the agency which had hired him. Next advertisement may have anyone, Shahrukh Khan etc. Its upto the agency. We will approve if we like the advertisement,” he added.

Earlier, the Tourism Ministry came out with a clarification that there was no change in the stand of the ministry in this matter.

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“At present, we have a contractual agreement with creative agency McCann Worldwide to produce social awareness campaign, which featured Aamir Khan,” the ministry further clarified.

Incredible India is a government campaign to promote the country overseas.

The veteran actor was in the eye of a storm for his comments over growing intolerance in the country.

Later, he clarified that neither him nor his wife Kiran, have any intention of leaving the country as he is “proud to be an Indian”.

“First let me state categorically that neither I, nor my wife Kiran, have any intention of leaving the country. We never did, and nor would we like to in the future. Anyone implying the opposite has either not seen my interview or is deliberately trying to distort what I have said. India is my country, I love it, I feel fortunate for being born here, and this is where I am staying,” Khan said in a statement.

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The brand ambassador of ‘Incredible India’ campaign also said that he is proud to be an Indian national and does not need anyone’s permission to prove his Indianness.

“Secondly, I stand by everything that I have said in my interview. To all those people who are calling me anti-national, I would like to say that I am proud to be an Indian, and I do not need anyone’s permission or endorsement for that,” he said.

“To all the people shouting obscenities at me for speaking my heart out, it saddens me to say you are only proving my point,” he added.

Khan also thanked people who stood by him and appealed to the people to protect India’s integrity, diversity and inclusiveness. (ANI)

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