Create niche experiences for tourists, recommends Ficci-Yes Bank report

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Jaipur, April 23 (IANS) There is a need to create new and unique themes to promote tourism and also provide niche experiences to international tourists, a Ficci-Yes Bank report on tourism said.

Additionally, new forms of niche tourism like medical and wellness, religious and spiritual tourism should also be encouraged, said the report on ‘India Inbound Tourism: Decoding Strategies for Next Stage of Growth’, released by Rajasthan Chief Minister Vasundhara Raje here on Monday after inaugurating the 10th edition of the Great Indian Travel Bazaar 2018 from April 22-24.

The report recommends emphasis on creating a comprehensive ecosystem, citing examples of Rajasthan, West Bengal, Gujarat, Madhya Pradesh, Telangana, Odisha, Andhra Pradesh, among others.

These states have taken initiatives like developing new forms of tourism, creating new tourism marketing campaigns, sustainable use of existing resources and much more.

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The paper lists recommendations to strengthen inbound tourism in India.

Destination infrastructure, connectivity and technology are the key pillars that will drive the next stage of growth in the tourism sector, the report said.

The report said that while the figure of 10 million foreign tourist arrivals is a momentous occasion for the Indian tourism industry, it is also important to acknowledge the fact that it is just the tip of the iceberg.

While the initial growth surge has been fast, continuing this momentum will require a greater degree of policy dynamism as well as heightened synergy between multiple layers of the industry, the report added.

–IANS

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