Inspired by overwhelming fan demand, Pepsi announced today that Crystal Pepsi – the iconic 90s clear cola – will be available for a limited time across retail and food service locations in Canada and the U.S. this summer, it was announced in Purchase, New York.
To kick-off the Summer of Crystal Pepsi, the brand will release “The Crystal Pepsi Trail” online, a take on the popular 90s computer game “The Oregon Trail.” Can your wooden station wagon make the journey? Log on to www.crystalpepsi.net starting July 7 to play The Crystal Pepsi Trail.
“We’ve always had a special place in our heart for Crystal Pepsi, and there has been a huge groundswell of support to bring it back,” said Stacy Taffet, Senior Director, Marketing, Pepsi. “What better way to celebrate this iconic 90s cola than to introduce a new take on one of the most beloved games of the decade. Totally rad!”
Crystal Pepsi was offered for a limited-time in the U.S. through a sweepstakes on the Pepsi Pass app inDecember 2015.
Beginning July 11 in Canada and August 8 in the U.S., 20-ounce bottles of Crystal Pepsi will be available for purchase at major retailers for a suggested retail price of $1.79. Visit www.pepsi.com for more surprises from Crystal Pepsi this summer, or join the conversation via @pepsi and #CrystalPepsi.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. – PRNewsiwere