Actress Deepika Padukone will the brand ambassador for the domestic airline Vistara. The campaign’s first TV commercial (TVC) will be launched on Monday.
The concept of the commercial titled “Fly the new feeling” is based on how Deepika Padukone feels the joy every time she flies Vistara and what she felt when flying for the first time.
“It is a matter of great pride for me to be associated with Vistara, a brand that is reliable, warm and friendly; a brand that carries the lineage of Tata and Singapore Airlines…The new TVC aims to capture that feeling in a charming and evocative manner,” Deepika said in a statement.
The campaign will be deployed across multiple platforms including TV, Digital, Print, Outdoor, Cinema and Airports. – CINEWS