New Delhi, Jan 16 (ANI): Bollywood actor Randeep Hooda has taken up the initiative of encouraging youth to stop littering.
Randeep, who thinks the Swachh Bharat Abhiyaan idea of by Prime Minister Narendra Modi is great, said that no one has specifically targeted the larger demographic of the country, the youth and that’s the reason why he has joined hands with Parle and MTV for the ‘MTV Junkyard project’ which encourages the need for keeping the country clean.
“There is a problem in getting through the youth. They don’t want to be preached and don’t want to be told what to do. So, Parle and MTV have come up with great activity around it (the initiative of cleanliness) like street art, basket ball, music and so on, through which they are engaging the youth and I believe, once they get involved, the country will start to walk on a better path because they are the present and the future of India,” told Randeep to ANI.
Taking their Litter Free campaign forward, Parle Products has partnered with MTV to create the largest youth clean up movement that will seamlessly integrate across screens including TV, web, mobile and on-ground to mobilise the youth of the country.
“As an organisation, we have created a lot of awareness about cleanliness. Our initiative was going really well with Prime Minister Narendra Modi’s Swachh Bharat Abhiyaan. We created awareness on televisions and other medium of information. This year MTV approached us with ‘Junk That Dunk’ project which was working along with our initiative. They are approaching the youth to create self-awareness amongst them through various techniques,” said Pravin Kulkarni, General Manager Marketing of Parle Products.
‘Parle MTV The Junkyard Project’ is an attempt to get the youth to take a stand on ‘cleanliness’ and also aims to active change on-ground through clean-up drives that are built on music and art.
Soon, the dump trucks across Mumbai and Delhi will be sporting a colorful graffiti look with a strong message of ‘Dunk That Junk’.
Randeep further nominated Aishwarya Rai Bachchan, Amitabh Bachchan and Salman Khan to take up the junkyard challenge under ‘Dunk That Junk’ initiative. (ANI)