E-commerce safety in digital age

By Parras Bisht

New Delhi, Jan. 21 (ANI): India’s e-commerce market is likely to touch USD 38 billion mark in terms of revenue in 2016 and rising internet and smartphone mobile penetration has led to the involvement of more and more people in this mammoth industry.

The huge market involves its own advantages and risks. On January 20, Warranteer launched its India operations during a Roundtable Discussion on “Ensuring Consumer Protection in Digital India: Time to Look at E Warranties” in Delhi.

The e-warranty solution helps identify the authenticity of deals and dealers in a bid to ensure consumer safety in the fast-growing world of e-commerce.

Warranteer turns the warranteer eco-system into a win-win relationship between consumers and brands. Avishay Pariz, CEO and co-founder of Warranteer says “It is an end to end solution to connect brand, manufacturers to end customers. When a customer buys a new product so instead of filling warranty card, keep the invoice etc, he simply needs to scan the barcode of the product from his phone and that’s it. We will send this information to the brand, so both the users and the brand owners have the information”.

The brand creates direct communication channel to the end user, which allows the brand to reduce service centers time and costs from handling warranty claims.

Throwing lights on the investors’ sentiments and business atmosphere in the country, Sumit Lal, CEO-India Warranteer says “Business is very conducive in India now with the Prime Minister introducing a number of measures is very interesting. I think the future is very bright for the Indian business”.

Unlike USA where the consumer is protected by an over-reaching Magnusson Moss Warranty Act and E-Warranty Act, the Indian consumers need a comprehensive arrangement to protect their consumer rights. (ANI)

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