E-commerce tightens its grip in small towns

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New Delhi, Jan. 6 (ANI): Today, the graph of e-commerce is rising high. Not only are metropolitan cities, but the people residing in small towns are also indulging in shopping via e-commerce websites.

Venture capitalists from all around the world are investing millions of dollars in the Indian e-commerce market. Large amount of money is being invested in order to subsidise sales and offers but the ultimate goal is to connect maximum consumers. Although, not every person can shop online, in such cases smart phones and broadband plays an indispensable role. A lot of people check prices online before stepping towards malls, departmental stores and grocery stores.

The prices of consumer goods are comparatively high in small towns because of the lack of malls and large scale retail stores especially gadgets, which are bought from city traders and are sold at a high price in towns. Prices of mobile phones available online has also sparked interest of the consumers from small towns in online shopping. The skyrocketing marketing graph has led to the people from small towns dominate online shopping in India and abroad.

Apart from luxury goods, there has been a very steady increase in the demand of consumer goods. Although it’s a woman’s job to buy food products but these days even men are taking interest in buying food products online. The online revenue share of metropolitan cities is far more, but there has been a significant increase in the number of orders from small towns. Some companies are buying and selling on their own, on the other hand some have collaborated with local shopkeepers. Apart from that, segments like health store, breakfast store and party store are continuously attracting the people.

The survey done by Associated Chambers of Commerce has predicted that the e-commerce market will increase by 67 percent in 2016. According to a report by ASSOCHAM, in the year 2015, the people from Mumbai were most active in online shopping, while people from Delhi, Ahmedabad, Bengaluru and Kolkata were at second, third, fourth and fifth position respectively.

The e-commerce market in the year 2009 was just mere 3.8 Arab dollars, it rose to 17 Arab dollars in 2014 and 23 Arab dollars in 2015. It has been predicted that it will touch 38 Arab dollars in 2016 and under preferable market conditions it might touch 100 Arab dollars in 2020.

Currently the online e-commerce sector is small, but since large amount of money is being invested, it is increasing at a great pace. Heavy discount on goods is connecting more people with online market. (ANI)

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