Hyderabad, July 11 (IANS) After making an India debut in 2016, globally popular electronic dance music event Sensation is set to entertain music lovers here in October with its new format ‘Sensation Rise’.
It will be held on October 27 at the Gachibowli Stadium.
At the 2016 show, Mr.White, Lost Frequencies, Axwell, Afrojack and Laidback Luke enthralled attendees.
Originating in Amsterdam, the Netherlands, Sensation’s Rise is said to symbolise the message of freedom and rebirth through certain elements, including water fountains and white light. It is known for hosting shows that represent different atmospheres.
For the first time, Sensation broke its tradition of premiering a new show in Amsterdam, and travelled to Sao Paulo, Brazil on March 31 for a debut. Rise will tour through four continents and will be hosted by over 13 countries through 2018 and continue its tour in 2019.
Eric Keijer, Managing Director, Sensation, said in a statement: “After such a successful event in 2016, we are extremely excited to be back to top the last time we were here. Rise is a completely new show with which we’ve tried to challenge ourselves yet again to deliver a state of the art spectacle.
“We have premiered the show in Mexico and Prague and people have responded fantastically to the new show, the end stage and the overall vibe of the night, setting the tone for what is to come here in Hyderabad. In the end, it’s all about the full experience and we cannot wait to share this with India.”
Having started as a once-only event in 2000, it has travelled through 35 nations since.
Sreecharan Atluri, Managing Director, Highbrow: “We are immensely proud of the fact that such a brilliant international phenomenon has chosen to partner with us and travel to Hyderabad for the second time with the new concept of Rise which debuted earlier this year.
“We are excited to bring such huge music tourism event in the state which will help Hyderabad being placed on the global map.”