Chennai, Feb.5 (ANI-BusinessWire): Epson, a global leader in digital imaging and printing solutions says it has now sold more than one million of its revolutionary and hugely successful InkTank printers in India.
This has catapulted Epson into the number one spot for Inkjet printers in India. As per Cyber Media Research (CMR) the Inkjet printer market in India has been growing rapidly at 8 percent per annum for the last three years and is expected to touch 14.8 Lakh units this financial year (FY2015-16). This is largely on the back of massive demand for Epson’s InkTank printers.
Epson sold 422,000 Inkjet printers in 2014-15 and had a value market share of 51 percent as per CMR.
Epson launched its InkTank Inkjet printers in India in 2011. Prior to this Epson says its focus was on creating excellent products that they believed consumers would accept and appreciate, without truly understanding what consumers really wanted.
A few years ago, they say they realised that this approach needed to be modified. Understanding what the consumer requires is now the starting point for any new product development. Epson says they changed their approach to offer products that are focused on meeting stated or unstated consumer needs. This was also the approach used to design InkTank printers for India and other emerging markets.
Speaking about Epson’s success with InkTank printers in India and on its future plans Siva Kumar K, Deputy General Manager IJP, Sales and Marketing, Epson India said: “A continuous focus on creating customer value has helped Epson gain huge market acceptance within a short period, culminating in market leadership in the Inkjet printer category. Epson with our unique and highly reliable Micro Piezo technology were the pioneers and the first to launch InkTank printers in India. We have a built a huge amount of trust and faith in this product and the very fact that we have sold over 1 Million InkTank printers in India is a testimony to that fact.”
Epson India had a turnover of Rs. 1078 Crores in FY 2014-15 and expects to close this fiscal at a turnover of Rs. 1,300 Crores.
Epson is a global technology leader dedicated to driving innovations and exceeding customer expectations in printing, visual communications, quality of life and manufacturing. Epson’s line up ranges from inkjet printers, printing systems and 3LCD projectors to industrial robots, smart glasses and sensing systems and is based on original compact, energy-saving, and high-precision technologies. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises nearly 72,000 employees in 94 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental burdens.
Epson India Pvt. Ltd. was incorporated in the year 2000. The company provides digital imaging solutions for everyone, including home and office users, as also those of consumers with specialized needs in India.
Headquartered in Bangalore, Epson India today has an enviable reputation for quality and value. The company markets and supports Epson Inkjet Printers, Inkjet All-in-Ones, Projectors, Point of Sale Printers, Scanners, Dot-Matrix Printers, Label Printers, Professional Graphics Printers and Industrial Robots. (ANI-BusinessWire)