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Everything you wanted to know about the new PC Optimum card

TORONTO

The merger of Shoppers Optimum and PC Plus happened last week and the new entity is called PC Optimum.

Meanwhile many customers with both reward cards are a little confused with how it works going forward, especially when it comes to points conversions.

You can now use the PC Optimum card at both stores, while the dollar value of existing points from both programs will be converted to the new card. Current PC Plus cardholders will have points converted on a one-to-one basis, while the company is converting Shoppers Optimum points at varying rates to maintain the same dollar value of the points.

In order to convert current points to the new system, customers can go to any store to swap existing PC Plus or Shoppers Optimum cards for a PC Optimum card. Customers are also encouraged to download the PC Optimum mobile app, or create an account online at www.pcoptimum.ca.

Under PC Optimum, each 1,000 points is worth a dollar, with 10,000 points the minimum redemption value. At Shoppers almost every dollar spent will earn you 15 points, while at Loblaw-owned grocery stores rewards vary based on promotions on specific products.

For PC Financial Mastercard holders, the card automatically switches to PC Optimum and is the only card necessary with points earned varying depending on the type of card.
In time customers will find this to be a more convenient way to collect points.

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