To capitalize the rising demand for kids’ designer label in India, Faye, an exclusive fashion brand for little girls, has forayed into this un-tapped segment with a wide range of elegantly designed dresses solely for girls aged between six months to 10 years.
The designer wear market for kids is taking wings and Faye, as an upcoming fashion label for little girls in India, has introduced an elegant and chic collection of party and occasion wear for fledgling fashionistas. Faye is an aspirational brand focusing only on dressing up little girls.
“Faye was launched as an exclusive designer label for little girls in 2011 and has been unveiling ready-to-wear apparels for different occasions. Designer wear for kids is a new concept which is now gaining grounds across major Indian cities. The market is rife with untapped potential in this segment and sensing this huge demand, we have introduced elegantly cut and styled dresses for the little divas to suit any occasion,” says Jose John, Founder and Director of Faye.
“Parents don’t hesitate to give the world to their children today. With more disposable incomes at hand and having kids later in life when they are more financially stable, parents are able to meet the demand of their beloved child,” he says.
“Though parents are the main purchasers, kids hold a lot of sway in shaping their buying decisions. Children are more aware of designer and luxury brands, exposed to fashion media and changing trends. With this heightened fashion awareness among kids and parents alike, Faye as a brand is satisfying this need by offering trend setting styles and good quality cuts for all occasions which will wear well through time. Parents can also choose matching headgear and shoes to go with the dresses,” adds Twinkle, Lead Designer at Faye.
According to ASSOCHAM, kids’ apparel market in India is valued at Rs 95,000 crore with branded kids wear alone contributing more than 30 per cent clocking 20% y-o-y growth.
“This gives a huge opportunity for us to take a lead and reach more grounds. As the market for designer wear for little girls has huge growth potential, Faye will spread its wings to more cities showcasing finely designed exclusive designer dresses. We would also like to create an omni-channel facility for our customers where orders can be placed online and customers can pick-up from our physical stores. This unique facility, though currently available for Bangalore customers, will be extended to other cities soon,” informs Jose.
To make it attractive, Faye offers elegantly designed dresses along with matching accessories for little ones. With prices of products hovering around the affordable line, Twinkle says, “Affordability with quality is our USP. We choose our fabrics carefully so that it gives utmost comfort to children. To meet the upcoming festival season, we are doling out new range and designs to satisfy our little customers.”
As far as gender bias goes, Jose says, “Faye was launched to dress up girls in the most elegant and exquisite way. We are identified by our design aesthetics. We are presently focusing on taking our brand to more cities.” – PRNewswire