Ficci white paper on e-pharmacy a positive step: BigChemist

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New Delhi, July 27 (IANS) New Delhi-based online healthcare solution provider BigChemist.com has welcomed the recent release of a white paper on ‘e-pharmacy in India’ by industry chamber Ficci.

Widespread use of the internet will improve accessibility and affordability of medicines in India, the paper released on Monday said.

“It’s a significantly positive step by Ficci as recommendations to government towards recognising the need for reaching out to over a billion people in our country to have access to authentic, affordable and safe medicines at their door step in their privacy and convenience through a robust & digitally enabled healthcare network,” Puneet Kapoor, Director, BigChemist said in a statement.

According to the Ficci paper, the factors driving the demand for e-pharmacy in India include a rising number of people with unmet medical needs due to large population and increasing penetration of internet in both urban and rural India.

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“With the rapidly changing consumer behaviour in India, there is a huge demand for accessing a wide range of products at the click of a button, and at competitive prices,” the paper said.

“These recommendations will help both the e-pharmacies and customers alike. It will further solve a lot of issues in the industry by providing clarity on the operating models in retail pharmacies (both physical and e-enabled),” Kapoor noted.

–IANS

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