Originally announced in February 2016, the program went into effect early this month. Inspired by the Finnish baby box tradition, new parents and Toronto couple Romi and Edward Walker decided to bring a similar program to Canada. Baby Box Canada will be distributing free boxes overflowing with baby products to expectant parents across Ontario.
Founded in 2016, Baby Box Canada is a non-profit organization providing free baby boxes for expectant parents. The boxes include blankets, toys and other important products for parents and newborns.
“As new parents ourselves, we know how overwhelming it gets, especially when you first bring your baby home,” said Romi Walker, co-founder of Baby Box Canada. “There’s a feeling that you are missing something and you feel completely unprepared — whether it’s an extra blanket, or wipes. We aim to make new parents’ first few days with their infants a little bit easier.”
The first round of boxes, with products collectively valued at over $150, will each include 16 products, including tear-free shampoo and body wash from Burt’s Bees, teethers and a rattle from Fisher Price, saline wipes from Boogie Wipes, Snuggle ‘n Shake Pal from Bright Starts, Blanket from Kushies, Hydrogel Pads from Medela and disposable night breast pads from Philips Avent.
Assorted Teethers and/or Rattles from Fisher Price; Baby Bee Tear Free Shampoo & Body Wash from Burt’s Bees; Bamboo Baby Sensitive Wipes from Aleva Naturals
The first round of boxes this month and continue beta-testing throughout the summer, with plans to begin shipping in mass quantities by fall. “We’re working with some great brands and are incredibly excited to finally announce them,” said Edward Walker, co-founder of Baby Box Canada. “We’re constantly establishing new partnerships so parents will have everything they need when their babies arrive.”
Baby Box Canada is currently open to Ontario residents, with plans for national expansion later in 2016.
Baby Box Canada is getting contributions from corporate sponsors Clorox, D&G Laboratories Inc., Insception Lifebank, Kids II Inc., Kushies Baby, Leda Health Innovations Inc., luv child inc., Mattel, Nehemiah Manufacturing, Now for Mothers, Philips, Purposeful Excellence Inc. and Today’s Parent. -CINEWS