Furlenco campaigns with popular RJs to reach consumers

Bengaluru, Feb.2 (ANI-Businesswire): Bangalore-based Furlenco, India’s first online furniture rental company recently set the RJ console ready for the mightiest showdown of the season, ‘War of the RJs’.

The campaign featured popular RJs across Bangalore and Mumbai pitted against each other while acting as influencers for the brand. The winner was decided by their fan base.

The ‘War of the RJs’ campaign had twelve of the most popular RJs participating in this first of its kind clash.

Fever FM’s RJ Anurag Pandey and RJ Sidhu, Radio One’s RJ Erica D’souza and RJ Hrishi K, Big FM’s RJ Neetu and Bhavna, RJ Writambhara / Gaurav and Radio City’s RJ Rohit Veer, RJ Archana and RJ Salil came forward from Mumbai.

Meanwhile, Indigo’s RJ Michelle and Nathan and RJ Shagufta Ahmed and Radio One’s RJ Pijosh and RJ Prithvi formed the Bangalore brigade.

The participating RJs indirectly became the brand ambassadors of Furlenco and influenced the listeners in their innovative and fun ways to avail offers on the brand’s rental furniture.

They convinced the listeners of how Furlenco’s furniture will help them when they are entering a new city, shifting from a shared accommodation to one’s own pad, getting married and furnishing a new home and whenever they wish to experiment with something smart, stylish and unique. Each RJ had a unique referral code which he/she would then offered to his/her listeners while influencing them to choose Furlenco and make him/her win. The winner of the competition was decided basis the number of conversions from each code.

Ajith Mohan Karimpana, founder and CEO of Furlenco said: “Many people in the metros are not able to afford living spaces or furniture. The campaign was targeted at the consumers who were looking at convenient, cool and economic ways to furnish their homes. The RJs acting as Furlenco ambassadors had a significant fan base each and used this unique platform to engage with their listeners. We are thrilled to be the first to conceptualise such a popularity contest. This is a great opportunity for the RJs to mobilise their fan base in these cities and we are quite excited to see them use their characteristic flair to promote our brand and add to the recall value for Furlenco.”

Incorporated in 2012, Furlenco introduced its novel concept in the furniture space to make immediate access to a great-looking home, a convenient reality. The company follows the rental model which is 60 percent cheaper than EMI, whereas the high quality and award-winning furniture available online is designed by in-house designers and styled as per European and Tropical Indian standards to easily fit into urban Indian Homes.

The company majorly caters to the age group of 22-34 years old, consisting of students, early jobbers to newlyweds, and those relocating because of jobs or having a limited disposal income pre-allocated to various other expenditures. Furlenco gives them access to premium furniture which can be used for as long as it is required, without investing heavily on buying it. (ANI-Businesswire)

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