Globalization of Indian media – 100% FDI in many platforms

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Prime Minister Narendra Modi-led NDA government has increased the ceiling on Foreign Direct Investment (FDI) in the media sector as part of its continuing reform exercise to attract more investment into the country and further globalization of the sector.

The government has increased the FDI limit to 100 per cent in the broadcast distribution platforms like Direct to Home (DTH), teleports, Mobile TV, Headend-in-the Sky Broadcasting Service (HITS) has been opened up and 100% FDI through automatic route can now be invested. Previously this limit was 49%. This 100% FDI is a further boost to the sector and with impending digitization of the analogue cable markets this is a welcome step. This step will bring in more investors to the sector who will see a huge opportunity waiting to be tapped.

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Mr. Anil Khera – Chief Executive Officer, Videocon d2h said: “We welcome this move of government. This will boost the overall investments in the sector in the long run and will drive participation of global players in the fast growing Indian media sector.”

Videocon d2h has prided itself in presenting its subscribers with a robust line-up of 550 channels and services, including a host of regional channels. It offers a wide range of active services like smart services including Smart English, Smart Games. The other active services include d2h Hollywood HD, d2h music, d2h spice, d2h cinema in both Standard Definition and HD, etc.

Videocon d2h is India’s fastest growing DTH service provider which offers over 550 channels and services. Videocon d2h is launching HD Smart Connect Set top Box (Connected Set top box) which converts your existing normal TV into a Smart TV. The connected set top box allows one to browse content from Facebook, Twitter, Daily Motion, video-on-demand sites, news sites, weather sites, etc through applications residing on STB. Powered by the MPEG-4 and DVB-S2 technology. PRNewswire

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