GM brings car-sharing startup to Toronto

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Maven car-sharing business, a venture from GM is all set to make a splash in to Canada for the first time as part of its broader strategy to position itself in a comfortable position in a fast-changing auto world.

It will launch in Toronto which will be the first non-US city to offer GM’s Maven City app-driven service, which has grown rapidly to 17 American cities since it was launched two years ago in New York City.

The app enables Maven members to reserve cars by the hour, day, week and month.

Toronto will be home to a new “mobility campus” this year as part of GM Canada’s automotive innovation agenda.

Maven’s Toronto fleet will initially have about 40 vehicles, including the Chevrolet Cruze, Malibu and Volt, the Cadillac ATS and XT5, and the GMC Acadia and Yukon.

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The service will start with about a dozen Toronto locations in the downtown core and midtown neighbourhoods.

It is clear that auto companies as well as other entrepreneurs have spotted a trend that is moving away from car ownership. Car sharing in the new urban environment is growing in popularity as millennials prefer living in highly urban settings where car ownership is not a necessity, however car sharing is the way to go when required. -CINEWS

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