‘Healthy Me’ action plan to help Canadian families launched

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Simple tips, tools and strategies to help families embrace healthy, active living

Catherine McKenna, Minister of Environment and Climate Change, participated in the not-for-profit before school program BOKS with 200 students from the Glashan Public School. To her left, Mister Carlos Bustamente from YTV. Photo credit: Ellen Bond (CNW Group/BOKS)

Leading media, business, community, not-for-profit, and sports organizations in Canada on Tuesday announced the details for Healthy Me Week’s national awareness campaign, which includes community events, social media activities, public service announcements, and new this year – a Healthy Me Action Plan and infographic.

Healthy Me Week (HMW) is a national call out for Canadian children and their families to pledge their commitment to engage in healthy activities and choices for a period of 7 days (June 6 – 12) in an effort to establish renewed healthy habits for the remaining 51 weeks of the year.

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Parents need help

“Parents need our help.  This is a call to action for us to give the much needed guidance to enable children and their families to embrace healthy active living.  Our new Healthy Me Action Plan is a great tool that allows children and their families to be their own healthy living coach by giving them simple tips they can easily implement.” explains Bev Deeth, president of Companies Committed to Kids, a founding partner of Healthy Me Week.

This initiative will also help busy families find ideas and tips on how to get healthy together. Citing an HMW/ParentsCanada magazine online survey conducted in April 2016, a vast majority of respondents listed time constraints as their main obstacle in leading a healthy life (83%). The same survey also revealed that Canadian families would welcome inexpensive and free activity suggestions in an effort to become more active (75%). Healthy Me Week’s simple call to action – Get Up, Fuel Up and Own Up – was created to do just that: encourage families to be more active through these 3 simple steps.

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“The survey also revealed that most parents see themselves as role models for healthy living for their children,” says ParentsCanada editor Janice Biehn. “So it’s really important that we, as communicators to parents, help break down those barriers to healthy living.”

By simply visiting healthymeweek.ca, children and their parents can take the Healthy Me Action Plan Quiz.  After answering nine simple questions, a customized action plan will be provided that gives suggestions on how to GET UP, FUEL UP and OWN UP for the sake of their health.

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