Hershey’s India to supply Sofit soya milk to drought-hit area

sofit_drinksHershey India Pvt. Ltd., a wholly-owned Mumbai-based subsidiary of The Hershey Company, on Monday pledged to supply 30,000, 200ml packs of SOFIT for the residents of Karmala Block of Solapur District who have been severely affected by drought.

The recurrent drought has resulted in severe shortage of food and water, making it very difficult for the economically-weaker families to afford even basic rations to support themselves. Hershey India has tied up with United Way Mumbai to distribute SOFIT to smaller NGOs working in the worst-affected places in Karmala.

Praveen Jakate, Managing Director, Hershey India, commented on the endeavour, “Hershey has a legacy of contributing to charitable causes. We feel fortunate to be in a position to help the drought affected people. As a gesture, we are sending nutritious SOFIT to the people of Solapur. We hope this will give them courage and strength to deal with current situation.”

Hershey India has transported 30,000 packs of 200ml SOFIT to the local NGO of United Way Mumbai for distribution to end beneficiaries. The target beneficiaries would be Primary Health centres, Dalit and nomadic tribes (DNT) community, SC/ST community, labourers, elderly, disabled, women-headed households in the drought affected villages.

SOFIT is produced from the liquid extract of soya beans when they are soaked, finely ground and then strained. SOFIT is a source of proteins, contains vitamins A, E, C, Omega 3 and 6 and fiber, and is further fortified with added calcium, making it a good nutritional beverage.

Ms. Jayanti Shukla, Executive Director, United Way Mumbai,m said, “We are pleased to partner with Hershey in helping those in need. In partnership with Hershey, United Way Mumbai has provided additional nutritional support, in the form of SOFIT soya milk to those affected by the recurrent drought in Maharashtra. It is through strong and effective programs like these that we can reach out to those who are affected by natural disasters and deliver immediate and timely relief. United Way Mumbai’s drought mitigation program aims to provide access to safe drinking water, nutrition and healthcare support to the drought affected. Also, as part of long term intervention, our goal is to support an integrated watershed management program, to build local resilience to severe weather conditions that this region regularly faces.” – PRNewswire

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