HOOQ expands video library with YRF movies

New Delhi, July 13 (IANS) From classics like “Kaala Patthar”, “Kabhi Kabhie”, “Silsila” to gems like “Rocket Singh – Salesman of the Year” and “Kabul Express” — movies from Yash Raj Films (YRF) are now available on HOOQ, a premium video-on-demand service.

HOOQ has announced that it will be adding a host of content from YRF’s catalogue to its service in India.

These latest additions provide a significant boost to its already extensive catalogue of Hollywood, regional and local movies and TV series for all to enjoy.

With the addition of these popular movies, HOOQ is now offering over 30,000 hours of Hollywood, Bollywood, regional and local content.

“Yash Raj Films has always strived to bring the best cinematic entertainment experiences for the Indian audiences — be it through content or latest technologies. With this association, we are giving the viewers an option to watch and relive their favourite YRF movies,” Anand Gurnani, vice president – Digital, YRF, said in a statement.

Krishnan Rajagopalan, co-founder, HOOQ, said: “We have received very encouraging feedback from both consumers and the trade regarding the service, and going forward will continue to add a range of International and Indian movies and TV series to meet the voracious entertainment appetite of the Indian users.”

Other movies from YRF which users can find on the on-demand service will include “Mujhse Fraaandship Karoge”, “Aaja Nachle”, “Ta Ra Rum Pum”, “Mashaal”, “Noorie”, and “Daag” among others.

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