The wedding store was launched by actress Sonam Kapoor who has earlier walked the IBFW ramp.
“Congratulation on new store and It looks very spectacular. The place is huge and its one stop destination I guess which is very convenient right now with our busy lives. There are so many designers here. I am very happy to be in Delhi. This is hub for wedding hence I am very happy to be here,” Sonam told reporters at the event here on Friday.
With a very ambitious plan to launch 60 stores in India and overseas in the next five years, the IBFW Wedding Store aims at creating a branded network of wedding ensembles and accessories.
Through this chain, IBFW India Bridal Fashion Week Wedding Store, partners with designers and brands to create products with the aim of standardization in terms of quality, features, pricing, services, and experience.
“We have created a wedding story that is high in quality, luxurious but affordable to all. It is a retail model that we plan to ambitiously proliferate through the franchise and shop in shop model, taking luxury fashion to tier two and three cities of India as well,” Vijay Singh, founder and CEO told reporters
The IBFW Wedding Store Merchandise story is brought alive by Narendra Kumar, Head Design of AIBFW.