Idea launches ‘Internet for All’ initiative

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New Delhi, June 22 (IANS) To connect millions of non-internet users, telecom operator Idea Cellular on Wednesday announced an “Internet For All” initiative that empowers Idea prepaid customers and retailers to gift free 100MB data for a month to non-internet users.

Customers can avail the service by dialling *756# or sending SMS IFA to 56756.

“The ‘Internet for All’ initiative will encourage the uninitiated to learn more about the internet as a tool for education, banking, shopping, and entertainment, while gaining access to a world of opportunity that the internet opens for us all,” said Sashi Shankar, Chief Marketing Officer, Idea Cellular, in a statement.

“We believe that internet adoption can be accelerated at the grass-root level if existing internet users introduce their un-connected friends and family to adopt the service, thereby transforming their lives,” he added.

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Idea personalises this service by sending periodic information on how to use free data to the non-internet user.

The notifications are also sent to the initiator on the progress of internet usage made by the person nominated by them.



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