India Runway Week, a platform for fashion startups

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By Pallavi Aman Singh

New Delhi, Mar 31 (ANI): Aiming to provide a platform to budding fashionistas, the Indian Federation for Fashion Development (IFFD) is back with its 6th edition of India Runway Week in the capital.

Kicking off with the Summer/ Spring collection 2016, the 3-day event is slated to run from April 15, 2016 at Thyagraj Stadium, with IFFD assuring a dose of freshness in design for everyone.

Kiran Kheva, Fashion Director, IFFD, said, “IRW is targeting individual and institutional buyers along with E-commerce websites for their presence here so that Runway week gets business for participating designers.”

Avinash Pathania, Founder, IFFD, added, “India Runway Week should be seen for what it out to be: An Educational trade event where buyers and media get to see the work of young designers. The whole idea is to get business and recognition for these young designers. It’s not just another fashion week, its Runway week: platform for fashion startups of India.”

In keeping with its aim to change the focus from known to unknown, India Runway Week is getting some of the country’s young talented designers to showcase less expensive designer wear. But the question is: will it work out? (ANI)

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