Is extortion a new way of promoting Bollywood films?

Ajay Devgn's Shivaay is set to clash with Karan Johars Ae Dil Hai Mushkil at Diwali.

Ajay Devgn’s Shivaay is set to clash with Karan Johars Ae Dil Hai Mushkil at Diwali.

This looks like a new way of promoting films in Bollywood, if actor Ajay Devgn’s allegations are true.

Shivaay star and director Ajay Devgn posted audio of a conversation between self-styled critic Kamaal R Khan and Shivaay co-producer Kumar Mangat. The clip records KRK claiming that Karan Johar, director of Ae Dil Hai Mushkil, paid him Rs 25 lakhs to tweet in favour of his film.

The rival films are releasing together this Diwali. On Twitter, KRK has dismissed Ajay’s film as ‘Himmatwala 2,’ a reference to the flop film he starred in a couple of years ago.

In the recorded conversation, Kumar Mangat asks KRK why his tweets are so anti-Shivaay and pro-Ae Dil Hai Mushkil. “Have to tweet good things about Karan Johar’s film, he paid me 25 lakhs,” says KRK.

In a statement released on Thursday night, Ajay said: “I have been a part of the Indian film industry for the past 25 years and have been associated with over 100 films. My father was a professional action director and I have emotional connection with this industry. It therefore pains me to see that people like Kamaal R Khan are holding the film industry to ransom by spreading negativity about films to extort money from producers.”

He also wants an investigation: “It is very sad that people from our own industry are supporting such elements and spoiling the ethos of industry. I would strongly demand that this be thoroughly investigated by competent authorities to clarify if Karan Johar was indeed involved in this.”

No Investigation might be necessary because KRK himself soon posted a tweet saying that he made up the bit about being paid by KJo. – CINEWS

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