It is difficult to promote films with new faces: Pink producer

Rashmi Sharma...Pink has a big star, Amitabh Bachchan.

Rashmi Sharma…Pink has a big star, Amitabh Bachchan.

Rashmi Sharma, who is making her debut in Bollywood as a producer with Pink, says it is easier to promote a film which has a star in it.

The star she kept in her film is none other than the elder statesman of Bollywood Amitabh Bachchan!

Sharma is geared up to release two of her films — Pink and Days of Tafree.

While Pink has known faces, including Taapsee Pannu, in it Days Of Tafree will see fresh faces.

“Where you have a face value, it gets easy to promote your film. If we have newcomers in our film, acceptance is not that great. At the end of the day, I also feel the subject has to be strong,” Sharma said.

“I do agree that it is little difficult to promote Days of Tafree, but Pink is easy to promote because of Big B (Amitabh),” she added.

Sharma has produced TV series like Saath Nibhaana Saathiya, Sasural Simar Ka and Santoshi Maa. She said she is inclined towards female-oriented subjects and points of view.

“I have done a lot of work in TV. Pink is my first Bollywood venture. As a woman, my stories have been from a female point of view. I like to make films which will be inspirational. I want to make film which I can show proudly to my family,” she said.

Directed by Aniruddha Roy Chowdhary, Pink is a thriller based film set in Delhi. It features Amitabh in the role of a lawyer. Director Shoojit Sircar earlier said that Amitabh Bachchan, who is playing a lawyer in the forthcoming thriller Pink, is an very helpful and intelligent actor. – CINEWS

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