Italian skin care brand OFI taking advantage of Indian Government’s ease of doing business promise

New Delhi, Sept 30 (ANI): If you are an international brand eyeing for a market that welcomes you with open arms with plethora of opportunities then India is the place to be. Brands namely Mac, L’Oreal and Olay among others have successfully stepped-in and explored the flexibility and support that Indian market has to offer.

It is a herculean task to survive the cut-throat competition in India, however the ease of doing business in the country has always encouraged new ventures to get their products to the Indian customers.

Keeping in mind the same, a well reputed brand in the European market, Bottega di LungaVita, was launched by Alberto Donati, President, Ofi Spa Officina Farmaceutica Italiana (OFI). Ever since its launch in 2013, the brand has had a consistent growth rate in the Indian market. Launched initially in the northern region, the Italian skin care brand soon expanded in rest of the market.

In an exclusive interview to ANI, Alberto Donati said, “BLV (Bottega di LungaVita) has had a superb journey in terms of growth globally and in India and there was no difficulty in entering the Indian markets. It’s a big market and it has been very supportive to our product line. The market offers scope to grow big and do business with ease.”

Talking about the perspective of ease of doing business, Donati said, “The government is getting pragmatic. The focus has shifted on the citizens rather than on the government.”

“Challenges in both private and public sectors are taken care of that gives more space for challenges and opportunities,” he added.

Standing out with some successful flagship stores in Delhi , Mizoram, Chandigarh, Ludhiana and Goa, the credible brand caters to around 180 products that includes baby care, mother care, anti aging and others. The brand was awarded 2 Nobel Prizes for their Stemcell and Aqua Pairing technologies.

The Italian skincare brand was introduced in India by Arjun Khurana, Managing Director, and Tisha Khurana, Executive Director, in 2013. Owing to 51 percent share in OFI India, the duo wishes to increase the presence of their private labels as well.

Since its launch, Bottega di LungaVita has created 70 points for customer interactions across India by looking at the different possibilities that can extend across commercial and government services to add 100 points of sale in India by March 2015.

By Khyati sharma (ANI)

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