ITC renews partnership with Starwood Hotels

New Delhi, April 7 (IANS) Cigarettes-to-hotel major ITC and Starwood Hotels and Resorts have signed an agreement to extend their existing partnership for 11 ITC Luxury Collection hotels and one hotel under the Sheraton brand in India, a company statement said here on Thursday.

The two companies also announced three upcoming ITC hotels under “The Luxury Collection” brand in India.

The statement said the addition of the ITC Kohinoor in Hyderabad, ITC Narmada in Ahmedabad and ITC Royal Bengal in Kolkata will take the inventory up to 15 hotels, over the next four years.

“ITC’s hotels exemplify our commitment to create world-class Indian brands that demonstrate global competitiveness,” said ITC executive director Nakul Anand.

“The association with Starwood Hotels and Resorts for close to four decades, bears testimony to this commitment and we are pleased to further strengthen our alliance with three upcoming ITC luxury hotels in Kolkata, Hyderabad and Ahmedabad, which will be an archetype of the culture and region they are located in,” he added.

“Starwood is experiencing strong growth momentum in India with signings of new hotels in the past 12 months representing nearly 30 percent of our current operating footprint in the country,” said Starwood Hotels & Resorts Worldwide CEO Thomas Mangas.

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