NEW YORK— This October, in recognition of Eczema Awareness Month and the 30 million Americans who suffer from Eczema, Eau Thermale Avène, the award-winning skincare line rooted in dermatology and hydrotherapy with over 270 years of expertise in caring for sensitive skin, launches their #AveneHope program.
Eczema Awareness Month, a National Eczema Association (NEA) educational campaign, raises the alert about Eczema, an inflammation of the skin that causes dryness, itching, redness, sleep deprivation and a host of other symptoms. The discomfort and pain of chronic flare-ups not only impact the health, well-being and self-esteem of the patient, but also the lives of the entire family, especially for a child. Avène shares the story of one such child. Aidan Moffett, an 11-year-old boy from McKinney, Texas, has been coping with Atopic Dermatitis, a severe form of Eczema, almost since birth. With his skin often left raw, vulnerable and patched with blood, Aidan was unable to attend school, let alone play with his friends. In resistant cases like Aidan’s, the search for managing symptoms can lead to a wide regimen of therapies, including topical steroids (which are never recommended for long-term use for children) and high-risk immune suppressants—yet ultimately to little or no relief. Such treatments left Aidan frail. But then Aidan discovered Avène.
Discovering a haven of hope for sensitive skin
Hugging the banks of the Orb River in the South of France is the picturesque village of Avène. It is the site of the ancient Sainte Odile Spring, the source of pure thermal water renowned for its soothing and protective properties for more than 270 years. Infused with a unique biological and mineral composition, the water is drawn directly from its source to treat a range of troubling skin conditions, such as Eczema, Atopic Dermatitis, Rosacea, Psoriasis and burns at the Avène Hydrotherapy Center. It is here, at this state-of-the-art dermatology facility uniquely dedicated to sensitive skin, that Aidan at last found relief and a safe, non-drug alternative to control the symptoms of his Atopic Dermatitis. To maintain the results at home, Aidan continues to care for his skin with Avène’s soothing skincare products, widely recommended by dermatologists to manage the symptoms of Eczema and Atopic Dermatitis. Today Aidan’s worst days are better than his best three years ago.
With the introduction of the #AveneHope program found at www.aveneusa.com/hope, Avène shares Aidan’s compelling story with a video showing highlights of his visit to the Avène Hydrotherapy Center and the impact it made on his life at home with his close-knit family and friends.- USNewswire