Jabong launches ‘Happy New You’ sale, offers heavy discounts

New Delhi, Jan 6 (ANI): India’s leading online fashion destination, Jabong is all set to launch its ‘Happy New You’ campaign from January eight, with a minimum of 40 percent discount on over two lakh products and up to 60 percent off on international brands.

Offering a vivid collection of winter wear, ethnic wear, denims, and sportswear, the ‘Happy New You’ sale will see a 360-degree integrated marketing campaign with radio, TVC and OOH slated to go live from Jan seven onwards.

“Jabong is at the vanguard of online fashion in India. As we continue to move towards the path of profitability, this is our way of rewarding our loyal customers with the opportunity to try new fashion trends and be a ‘Happy New You’ this year,” said CEO and MD, Jabong, Sanjeev Mohanty.

Outdoor promotions will target cities of Delhi, Bengaluru, Mumbai, Jaipur, Lucknow, Kochi and Pune. They will include a mix of high impact properties such as hoardings in prime locations as well as high frequency properties across key retail and commercial hubs in these cities.

The sale will include discounts on brands such as Topshop and Topman, Dorothy Perkins, Missguided, Sangria, Levis, Arrow, NIKE, Jaipur Kurtis, ADIDAS, UCB and BIBA.

Last month, Jabong launched its ‘Party Store Shop-in-Shop’ along with the recently-concluded ‘Super Weekend’ and ‘Jabong Anniversary’ sales that ranked the leading fashion retailer among India’s most trusted ecommerce brands in 2015. (ANI)

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