Bollywood actor John Abraham has been appointed as the brand ambassador for Arunachal Pradesh Tourism.
It was just days ago Quantico star was given the same role by Assamese tourists amidst allegations that the actress is charging an astronomical sum from a cash-strapped state.
John laments the isolation of the region from the rest of the country and people having little knowledge about it.
A few months ago similar feelings were expressed by Bollywood film makers who attended a film festival there.
John says the region has been ignored not only geographically, but also in terms of history.
“Historically and geographically, we have alienated the North East from the rest of India. It is truly sad. I think we have to be inclusive and it is high time we include North East in India,” John said in an interview.
The “Dishoom” star feels it is important for people to know how beautiful the place is and spread more awareness regarding it.
“It is important for us to bring it back in the mainstream and tell people that this place is not impossible to go to. It is so beautiful, it has everything that we look for,” he added.
The “Rocky Handsome” actor says when he was offered to be the face of the state, he considered it as a “blessing in disguise” as it is the region he supports the most.
John says he is now keen to shoot films there and has already spoken to the Chief Minister of Arunachal Pradesh about it.
“I spoke to the honourable chief minister Pema Khandu and told him that I would be keen to shoot a film there. He assured me that he will extend any kind of support and service that is needed. So when the CM is forthcoming, it makes life easier.”
John, who already owns a football team in North East, is also open to back talent from the region.
“I would really like to help talent in films from there just the way I do it for my football team. Not necessarily in front of the camera but also behind the camera.”
BE Viacom18 has partnered with the government of Arunachal Pradesh to provide strategic consultation services to promote the tourism in the state. – CINEWS