Justin Bieber ventures to the far corners of the planet in new narrative style video for “Organization”

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Justin Bieber fanatics recently received a reason to celebrate when the pop singer shared the music video for “Company,” a song from his fourth studio album “Purpose.”

Coordinated by Roy Kramer, Bieber’s own videographer, the video is depicted like a documentary . . It captures footage from the singer’s “Purpose” world tour last year and weaves it with clips of him in the studio while recording “Purpose.” It additionally includes scenes where Bieber is indicated appreciating scenic landscapes amid the visit.

Talking about the video, Bieber said in a statement on his website: “Personally, I love this video because it’s an honest look at my journey. The process of putting together this album and this tour — surrounded by people I love to be with — has been really special. I’m proud of it, it’s been a lot of fun and lot of hard work, and I think that really shows in video.”

Sonically, “Company” borders around the electro-pop space while taking influences from modern day Rnb music. Lyrically, the track is themed on the concept of keeping a few boundaries intact while initially getting to know someone special. Jason Boyd, Andreas Schuller, Thomas Troelsen, James Abrahart, James Wong and Leroy Clampitt teamed up with Bieber to write the song.

Bieber, who is presently on a world visit,  wons the Top Male Artist and Top Social Media Artist honors at the 2016 Billboard Music Awards. – CINEWS

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