Mumbai, March 8 (IANS) The “Queen” of Bollywood Kangana Ranaut was announced as the brand ambassador of Reebok India here on Tuesday. The actress also launched the new campaign of the brand titled “Be More Human”.
The new campaign featuring Kangana has been released on the occasion of “International Women’s Day”.
It aims to inspire women to become better versions of themselves, not just physically but also mentally and socially. It is a tribute to the modern day Indian woman, telling her that she is fit to rise above stereotypes and carve out her own destiny.
In the new campaign, Kangana will be seen challenging herself with various fitness activities including functional training, dance, yoga, kick-boxing and others, thereby communicating the overarching brand message – ‘how fit you are defines how far you go’.
“I have always been a Reebok fan. Their products and campaigns have always inspired me. When they came to me, it was a natural fit and I was extremely excited to be associated with them. I feel that anything in life can be accomplished if we believe in ourselves. Today’s women should stay fit in all aspects, be it physically, socially or mentally,” said the actress.
“This ideology echoes with Reebok’s overall positioning and I am delighted to be the face of the brand, helping them push this message further…,” she added.