Dharma Productions like most huge standards, is known for its forceful advancement. In any case, that may not be the situation later on, with Karan Johar adjusting another technique.
Amid the trailer dispatch of Kapoor and Sons he said, “Most movies have a five or six-week window and I feel that is the place you can amplify the cost furthermore make greatest effect. The whole two months advancement thing is extended. There is such a great amount of substance out there that there is depletion. On the off chance that you hear the same thing about the film over and over, when the film discharges you learn about it is as of now. Six week window keeps the film alive.”
The chief shared a fascinating perception that might soon turn into a pattern. He said, “I trust there is a zone where we don’t have to advance the film the way we used to. As a chief in the late ’90s, when Kuch… what’s more, Kabhi Khushi… discharged, there was no such thing as ‘advancement’. It was the trailer and the music, which was out. It is just now that we are coming to all around attempting to offer our film. It just about feels like we’re asking individuals to come watch our film.”