Kashmir stall a hit at Delhi Trade and Travel Fair

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By Rabiya Bashir

New Delhi, Feb.15 (ANI): The Department of Tourism of the Government of Jammu and Kashmir has confirmed receiving positive responses to its sustainability and responsible tourism themed stall at this year’s three-day Trade and Travel Fair (TTF) in national capital New Delhi.

The event, which was held at the Thyagaraj Sports Complex here, served as a perfect platform for traders from Jammu and Kashmir to strike deals with potential buyers.

The show attracted 205 exhibitors from 25 states and 13 countries, all of whom showcased various destinations and latest travel trends.

Sanjeev Agarwal, Chairman, Travel and Tourism Fair, said, “We have been organising this fair for the last 25 years. So far, we have held it in ten different cities of India. Delhi is very important. We hold this fair before the summer vacations. Under one roof, more than 200 participants from 13 countries and over 25 different states gathered to participate. The idea was to give information and to establish a connect with the travel trade and with tourists. Tourism is not available in any mall or shop. You need that face-to-face interaction because this is the product where you need to trust the seller. This interaction is very important and creates an impulse and an impact.”

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The main aim of the event was to give a boost to the tourism sector and provide a common platform to travel agents and destination sellers from different states.

Hoteliers and local travel agents had face-to-face interactions with visitors and offered discounts and readymade packages to make their travel easy and cheap.

Arshid, a Jammu and Kashmir stall particpant, said, “We have come here to promote our tourism sector. Hoteliers, houseboat owners and travel agents are also part of this travel show. We want to send out a message to the people that Kashmir is safe and that the situation is stable there. The media is hyping on some minor issues. We are expecting people to visit the valley and hopefully this season will be good for us.”

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The walls of the stall were decorated with attractive pictures and the visitors were shown some glimpses of the Kashmir Valley through a documentary.

To mark the occasion, the Jammu and Kashmir Tourism Development Corporation (JKTDC) wall calendar was also launched to give a boost to tourism in the state.

Racika, a visitor, said, “I am planning to visit Kashmir this November or during Diwali. I want to enjoy the Dal view and the Shikara Ride. I want to go to the Mughal Gardens and pluck all the Tulips and have fun with my husband. This is my first visit to Kashmir and I want to make it memorable. I hope all the people will give me a warm welcome and much love.”

Yawar, another participant from Jammu and Kashmir, said, “My request to all the people is that they should visit Kashmir. We are providing discounts to the people who want to visit the valley and have some readymade packages for them. We are requesting people of Delhi and from other state to visit the paradise and let us to give best services.”

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The Trade and Travel Fair is India’s biggest travel trade show network, as it provides a marketing opportunity to exhibitors and is the best place for networking, face-to-face meetings, striking future deals and building successful, steady business partnerships.

Vipin Sidhu, a visitor, said, “We are planning to visit Kashmir with my family in this summer season because it is a fantabulous place across India. I have been many times to Mauritius and Switzerland and then I went to Kashmir with my friend. But I found, valley is best, beautiful and more natural. I feel sad that last time I went there alone but this time I will take my family along.” (ANI)

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